No Widgets found in the Sidebar
Rational and Emotional

Control of thought involves distinguishing between Rational and Emotional thoughts. Both terms have similar applications but differ significantly in meaning; both could apply in various circumstances.

They’re used to describe human behaviour that occurs across various situations and scenarios. Each human has their own distinctness that sets them apart; yet that does not preclude changing one’s reactions in response to situations or helping oneself; once aware that this change may be necessary they’ll adjust their reactions or attitudes immediately if required – including switching from emotional behavior (for instance) into rational action gradually (as shown by numerous people over time).

What Is Emotional?

Emotionality is an inherent trait found among almost all humans; it refers to how we react in various situations or events and is evidenced in how emotionally charged people tend to express themselves more openly when reacting to situations and incidents; their emotions become more noticeable, with them more visibly showing and experiencing them viscerally than usual.

Your gestures, conversations and reactions reveal how someone feels emotionally charged is easily affected by their environment; being emotionally-driven has an influence over temperament, mood and personality as a whole. Emotions play an integral part in both motivation and disposition.

Hormones and neurotransmitters such as serotonins, oxytocins, noradrenaline cortisol and GABA play their parts; even simple triggers like music may set off emotional responses in those vulnerable enough. Overly-emotional people can often prove too difficult for others to manage effectively.

What Is Rational?

Ration is an attribute associated with human beings which involves reasoning and controlling one’s thoughts rationally and reasonably before making decisions or taking actions. Being rational helps prevent violence and inappropriate behaviors while remaining reasonable can prevent people appearing unfeeling or insensitive towards each other.

Using rational is usually associated with using logic or sensible words implying deep consideration before acting with purpose towards reaching goals or solving issues effectively.

Emotional vs Rational

Words or phrases that seem disparate may actually share something in common; their relationship can either be one of difference or similarity depending on context; rational and emotional are good examples of this relationship. These words describe different human characteristics which manifest at various points and times throughout our lives, in different circumstances and settings.

While we acknowledge that every individual may differ when it comes to likings and dislikings, all respond differently when faced with certain situations. Human beings don’t necessarily lack the capability of altering their reactions and helping others through situations or altering their attitude when necessary; indeed, humans can often fall into either emotional or rational categories with some being capable of transitioning back and forth between emotions and rationality voluntarily.

Many have demonstrated this phenomenon themselves with several people managing to alter emotional responses into rational ones or vice-versa with themselves alone.

Emotionality is part of being human; a means by which to respond to various circumstances, incidents, or events. Emotionally responsive people often show various indicators that show they’re more expressive than most.

Their emotions come through actions, reactions and conversations more readily; feelings become evident faster for these people as their responses change with every stimuli in the environment – from music or gesture to small things such as smiling at someone or being aggressive – their emotional intelligence makes these interactions intensely personal; sometimes too volatile even to deal with.

These emotional people tend to come across as vulnerable; making dealing with them can become extremely challenging compared with more conventional individuals who don’t show such signs.

Rational thinking is one of the hallmarks of humanity; this involves employing logic, controlling one’s thoughts and considering all possible alternatives before acting on anything. While being rational may sound great on paper, some believe rational people to be too insular and lack emotion altogether. People who consider themselves rational despite any stigma attached may simply act logically with good reasoning behind everything they do.

Human nature combines two very disparate yet interwoven traits, rationality and sensibility. Individuals exhibit either emotional or rational traits depending on who is viewing the situation; both aspects should be respected equally, since only emotionally driven people can appreciate beauty, art and aesthetics while those able to think deeply analyze situations have little regret in the long run.

What are the implications for researchers and marketers?

Mind is an extraordinarily complex place; no matter the technological progress we may achieve in understanding its depths and dimensions.

Humans possess remarkable communication and language abilities that enable consumers to effectively express their thoughts and emotions in words, drawing us ever closer. Traditional survey research can shed much insight into consumer emotions and thinking while all types of surveys help tap into extraordinary communication abilities and conscious knowledge that individuals possess.

Yes, people lie and exaggerate – but we’ve known this all along and know how best to manage such distortions with counteracting strategies such as survey research that identify these distortions as well.

Not all human emotions and thinking is conscious; certain parts of our brain cannot be reached with superficial group discussions or surveys; certain people cannot answer certain questions due to lacking self-awareness; many cultural influences exist without our awareness; thus making some types of answers nonresponsive or irrelevant to them. Like fishes aren’t usually aware of their environment, we too may not realize our cultural surroundings and therefore choose not to acknowledge certain desires and motivations in ourselves.

Qualitative techniques in the hands of experienced researchers can assist us in accessing non-conscious motives, feelings and influences from culture. Projective techniques, ethnography and semiotics may all serve to illuminate these hidden parts of mind – perhaps neuroscience measurements could even become invaluable when trying to comprehend their significance!

As marketers and researchers, we must integrate knowledge about conscious, non-conscious, and emotional minds into an approach for marketing decisions and research studies. Understanding their interactions provides maximum benefit; however it only goes so far towards producing definitive answers that reach decision makers’ “event horizon.”

Never lose sight of the fact that marketing decisions must take into account economic conditions, industry trends and technology changes as well as corporate goals, product category variables and competitive forces before being made. Making sound marketing decisions involves understanding human emotions, rationality (both conscious and unconscious) corporate aspirations as well as human intuition – our brain is an amazing visual/symbolic computer with limitless creativity so let’s honor its beauty by not oversimplifying or providing imprecise descriptions – listen carefully to both brain and tongue!


Acknowledging the difference between rational and emotional thinking is vital for making sound decisions. Rational reasoning relies on logic and evidence while emotional responses draw from feelings and personal experience.

Each type of thinking offers its own benefits and characteristics; finding a balance between them will result in optimal decision-making outcomes; emphasizing one over another can have detrimental results; using both approaches allows individuals to make well-informed choices which take both facts into consideration as well as personal relationships and values when making informed choices.

By kotha